Product Marketing Manager V

Product Marketing Manager V

BCForward is currently seeking a highly motivated Product Marketing Manager V in Remote the United States.

Position Title: Product Marketing Manager V

Location: Remote

Anticipated Start Date: 02/ 24/2025

Please note this is the target date and is subject to change. BCForward will send official notice ahead of a confirmed start date.

Expected Duration: 6 Months

Job Type: [>%3D40 weeks] [Contract] [REMOTE].

Pay Range: $80 - $90/hr. on W2

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Job Description

Product Marketing Managers at Client are responsible for serving as the representation of the customer in product development ("inbound" work) as well as leading go-to-market strategy ("outbound" work). In this product area, you will focus on (1) launching a new surface of the Facebook app and (2) developing a new in-product marketing channel to promote the FB Video product.

The ideal candidate will have a multi-disciplinary background-including strategy, product marketing, project management, and analytical skills, and be passionate about working on products that connect people everyday. Excellent communication skills and comfort with ambiguity are a must.

Responsibilities
Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners.
Partner with brand and integrated marketing cross-functional partners on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement.
Build a new in-product marketing channel with a rigorous test plan. Build creative assets with an agency and partner with Product team to execute campaigns to test, learn, and adapt.
Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy.
Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems.
Be willing and able to flex between strategic and tactical/executional responsibilities.


Minimum qualifications
10+ years of professional experience ideally in the field of product, brand or growth marketing, ideally in the tech/software industry
Experience partnering with product management and/or engineering to represent market requirements
Experience partnering with cross-functional teams and multiple stakeholders with project management skills
Experience with building go-to-market strategy to launch new products using a variety of earned, owned, and paid channels
Experience developing clear messaging and marketing assets/content for multiple audiences
Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
Excellent at project management, timelines, and marketing execution

Preferred qualifications
Experience driving presentations with executives and cross functional teams
Experience conducting competitive analyses and market research to develop actionable insights
Experience working with Product, Marketing, Policy and Communications teams at all levels of management, both internally and externally
Experience partnering with research teams to conduct and analyze qualitative and quantitative research

BCForward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCForward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCForward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 234951 when responding to this ad.

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