Marketing Manager

Marketing Manager

BCforward is currently seeking a highly motivated Marketing Manager opportunity in Palo Alto, CA!

Position Title: Marketing Manager

Location: Palo Alto, CA

Anticipated Start Date: 10/20

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 12+ months contract + Renewable

Job Type: [FULL TIME (>%3D40 HRS WEEKLY) [CONTRACT], [ONSITE]

Pay Range: $40 - $45/hr

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Working in the marketing team to deliver against our ambitious AI PC objectives. Responsibilities will include managing the strategy, creative development and production of our upcoming full funnel advertising campaign, including creative testing and performance measurement.
An exciting and dynamic role driving Client's most high-profile launch that requires managing agencies and complex stakeholder structures, and regularly working with US counterparts across time zones.

Responsibilities:

Executes against marketing communications strategies, policies, standards and direction.

Develops insights led new product introduction campaigns and assets that directly tie into the business goals and objectives, that in turn demonstrate clear ROI and increased brand metrics.

Ensure close collaboration with business and market marketing partners.

Knowledge & Skills:

Experience in insights and data led planning that informs world class briefs and creative.

Superior project management skills with the ability to run multiple assignments simultaneously.

Prior knowledge and experience of social marketing, content marketing and media.

Ability to ascertain great from average creative.

Budget planning and process management accountability and problem solving.

Ability to articulately present ideas, making persuasive arguments in presentations.

Ability to think creatively while basing ideas in strategy and data.

Ability to evaluate data and present findings clearly (proficient use of Excel) and recommend actions based on that data.

Impact/Scope:

Typically supports the manager and drives product introduction campaigns within the business.

This includes planning through to execution.

May be asked on limited occasions to present to senior leadership.

Complexity:

Moderate to high Some senior management, partner and/or customer interface; frequent cross-functional/ cross-organizational interaction on execution of tactics.

Education & Experience:

Bachelor's Degree or equivalent (Master degree or equivalent preferred).

5+ years of work experience in related field.

Responsibilities:
* Lead the development of insights-led marketing strategies and campaign platforms in close collaboration with marketing leadership and local marketing counterparts
* Deliver industry leading, break-through marketing content and assets to be deployed globally
* Partner and guide markets in the successful deployment of global campaign platform to meet business objectives and brand objectives
* Lead campaign performance measurement programs, report and implement these learnings to optimize future campaigns.
* Inspire our agency network to produce on-brand, world class, business-driving work across the mix, every time.
* Manage campaign budgets within BPS overall budget, SOW, PO, Reconciliation

Knowledge & Skills:
* Minimum of 8 years in global strategic and/or creative marketing roles across both consumer and commercial audiences with at least 3 years specifically in the PC / IT industry and/or related field
* Proven track record of global agency experience including production of campaigns from briefing, strategy, through to shoot and delivery to markets.
* Demonstrable knowledge and experience in brand strategy, content marketing, direct marketing, account-based marketing and social media marketing to end-users and business decision makers
* Strong creative instincts. You will be able to identify great creative from average creative
* Exceptional writing and presentation skills and ability to influence different stakeholders
* Experience in setting/executing learning agendas and testing / optimizing across campaigns including focus groups, creative pre-testing, in-market performance testing
* High level of tact and diplomacy; ability to interact with all levels of the company and marry differing priorities, from top to bottom
* Budget planning and process management
* Driven, energetic, transformational and engaging
* Superior project management skills with the ability to run multiple assignments simultaneously.

Impact/Scope:
* Typically supports the manager and drives the most prominent projects within the business. This includes planning through to execution.
* Interacts with markets, alliance partners, other business groups and regions concerning brand strategy and campaign development.
* Strongly influences peers and managers within the region, function, or business group.

Complexity:
* High - cross- functional/cross-organizational senior management, partner and/or customer interface; deals with complex strategic issues.

Education & Experience:
* Bachelor's Degree or equivalent (Master degree or equivalent preferred).
* 8+ years of work experience in related field
* Strong agency background working on global accounts

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

Keywords:

Global Marketing Manager

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 243820 when responding to this ad.

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