Brand Marketing Manager V

Brand Marketing Manager V

BCforward is currently seeking a highly motivated Brand Marketing Manager V for onsite at 100 % remote Locations opportunity!

Position Title: Brand Marketing Manager V

Location: 100% Remote

Anticipated Start Date: 01/15/2024

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 6+ Months

Job Type: Contract (>%3D30 HRS WEEKLY)

Pay Range: $80 - $85

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Events PMM

Responsible for developing and executing marketing strategies specifically for company events, including conferences, webinars, and workshops, by leveraging product messaging and positioning to attract the target audience, and achieve event objectives, while collaborating closely with technical teams, PMM and other marketing functions to ensure successful event execution and ROI measurement. Summer travel will be required, very light.

Key Responsibilities:

• Event Strategy Development:
• Collaborate with technical teams and marketing teams to define event goals, target audience, and key messaging aligned with overall product marketing strategy.
• Develop comprehensive marketing plans for each event, including pre-event promotion, on-site activation, and post-event follow-up.
• Create compelling event narratives and value propositions that resonate with potential attendees.
• Core PMM, Content Creation and Marketing Execution:
• Create compelling presentations that articulate event value prop, strategy and supporting details for both internal exec and non-exec audiences
• Drive cross-channel PMM campaigns to deliver product and program objectives; tie back to KPIs
• Develop event landing pages, registration forms, email campaigns, social media content, and other marketing materials to promote events.
• Manage event branding and messaging across all channels to maintain consistency.
• Collaborate with content marketing teams to produce event-related blog posts, articles, and supporting collateral.
• On-Site Event Support:
• Collaborate with the events and technical teams to plan on-site event logistics and activities, including speaker presentations, breakout sessions, and networking opportunities.
• Monitor event metrics and make adjustments as needed to optimize attendee engagement.
• Post-Event Analysis and Reporting:
• Analyze event data to measure success against key metrics (registrations, attendance, ROI, feedback).
• Develop post-event reports to share insights and recommendations for future events

Qualifications:

• 8-10 years' experience in PMM- campaign development, event management, campaign/event measurement, messaging, content marketing, audience/market research
• Project Management: strong organizational skills, strong ppt abilities, event attendance and management
• Relationship building: ability to work cross-functionally, manage some ambiguity

Must-Have Skills:

• PMM experience in campaign development, event management, campaign/event measurement, messaging, content marketing, audience/market research
• Project Management: strong organizational skills, strong ppt abilities, event attendance and management
• Relationship building: ability to work cross-functionally, manage some ambiguity

Nice-to-have Skills:

Experience working with global stakeholders (trying to being in more international aspect to company)

Good understanding of social media landscape and the content that works best with the audience. Has ability to market highly technical products and ability to market that through social media

Degrees/certifications required?:

• Bachelor of Arts, marketing, or anything aligned with the role.

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 233840 when responding to this ad.

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