Marketing Associate III

Marketing Associate III

BCForward is currently seeking a highly motivated Marketing Associate III, Remote in United States.

Position Title: Marketing Associate III

Location: Remote (PST & CST)

Anticipated Start Date: ASAP

Please note this is the target date and is subject to change. BCForward will send official notice ahead of a confirmed start date.

Expected Duration: 24 Months

Job Type: [>%3D40 weeks] [Contract] [Remote]

Pay Range: $45 - $50/hr. on W2.

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Job Title: Marketing Associate III

Duration: 24 Months

Location: Remote

Responsibilities:

• Develop the overall lifecycle communications strategy to increase engagement across the full customer journey, including lead nurturing, opportunity acceleration, and customer onboarding, up-sells and cross-sells
• Continuously optimize content, timing, and cadence of lifecycle communications to improve user experiences and drive business goals.
• Develop a deep understanding of your audiences and their needs. You will be a key stakeholder in our organization's ongoing collection and interpretation of meaningful customer insights from cross-functional research and design teams.
• Lead personalization efforts & work closely with business partners and translate the vision into actionable campaigns.
• Work cross functionally with the content and digital marketing teams to identify, test, and optimize for the best performing content at each stage of the funnel across all marketing channels.
• Identify, RFP, and manage an email marketing agency to support design and content campaigns for the lifecycle programs you lead.
• Establish lifecycle marketing KPIs and reporting framework to quantitatively measure performance and impact on WhatsApp's metrics. Measure the effectiveness of campaigns (with support from operations & analytics) and conduct A/B testing to continuously optimize email programs.
• Coordinate deliverables, including establishing deadlines and aligning with editorial calendars, to support nurture campaigns for monthly, one-off and cadenced communication
• Build great partnerships with product marketing, channel sales, marketing automation and ops, market research & customer success.

Minimum Qualifications

• 8+ years total experience in B2B, and 3+ years of email marketing, lifecycle marketing, or retention marketing experience
• Ability to think creatively while making decisions based on data
• Ability to execute multiple projects simultaneously and complete projects with tight deadlines
• Ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business.
• Experience leveraging digital analytics and insights to inform audience segmentation/ engagement and campaign decisions
• Ability drive projects through from conception to completion

Preferred Qualifications

• A/B testing your subject lines, email copy and CTAs is key to ensuring your campaigns have the best open and click-through rates -- which ultimately lead to a better conversion rate.
• Copywriting skills: One of the most important skills for an email marketing expert is knowing how to write copy that converts. You will have agency support, but you need to know good content when you see it, and be able to draft your own in a pinch.
• Segmentation, automation and tool integration know-how: Understanding how to segment your email lists and deliver relevant drip campaigns based on data (sometimes pulled from other tools or marketing platforms) is critical to creating a well-oiled nurture machine that converts.
• Customer journey knowledge: lifecycle marketing managers need to have a good understanding of the customer journey and sales funnel. Understanding where prospects or customers are in the funnel and what type of email sequences they need to create to move subscribers further down the funnel or increase retention is a key component of email marketing.
• Retention skills: Knowing what drip campaigns to build and what content to write to retain subscribers and customers is key.
• Campaign ideation: The best email marketers aren't just great at the technical implementation and segmentation. They can also brainstorm and ideate on what might make the most sense to send to various customers to get them to take action.
• Expertise in email best practices and customer database management
• Experience in harnessing technology for programmatic personalization at scale, utilizing tools like machine-learning, analytics, and behavioural data to improve customer relevancy

Must-Have Skills:

• Email best practices and customer database management
• Marketing strategy
• Setting up automation
• Stakeholder management
• Knowledge of CANSPAM, GDPR, CCPA, and other regulatory regulations
• Knowledge of HTML
• Marketing strategy background
• Execution

Nice-to-have Skills:

• Salesforce marketing cloud
• Segmentation
• Experimentation - email, optimization and measurement framework, measure campaign

BCForward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCForward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCForward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 229734 when responding to this ad.

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