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Job Requirements of Marketing Associate III:
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Employment Type:
Contractor
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Location:
Menlo Park, CA (Onsite)
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Marketing Associate III
BCforward
Menlo Park, CA (Onsite)
Contractor
$45.00 - $50.00/Hour
Marketing Associate IIIBCForward is currently seeking a highly motivated Marketing Associate III, Remote in United States. Position Title: Marketing Associate III
Location: Remote (PST & CST)
Anticipated Start Date: ASAPPlease note this is the target date and is subject to change. BCForward will send official notice ahead of a confirmed start date. Expected Duration: 24 Months Job Type: [>%3D40 weeks] [Contract] [Remote] Pay Range: $45 - $50/hr. on W2.Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.). Job Title: Marketing Associate IIIDuration: 24 MonthsLocation: RemoteResponsibilities:- Develop the overall lifecycle communications strategy to increase engagement across the full customer journey, including lead nurturing, opportunity acceleration, and customer onboarding, up-sells and cross-sells
- Continuously optimize content, timing, and cadence of lifecycle communications to improve user experiences and drive business goals.
- Develop a deep understanding of your audiences and their needs. You will be a key stakeholder in our organization's ongoing collection and interpretation of meaningful customer insights from cross-functional research and design teams.
- Lead personalization efforts & work closely with business partners and translate the vision into actionable campaigns.
- Work cross functionally with the content and digital marketing teams to identify, test, and optimize for the best performing content at each stage of the funnel across all marketing channels.
- Identify, RFP, and manage an email marketing agency to support design and content campaigns for the lifecycle programs you lead.
- Establish lifecycle marketing KPIs and reporting framework to quantitatively measure performance and impact on WhatsApp's metrics. Measure the effectiveness of campaigns (with support from operations & analytics) and conduct A/B testing to continuously optimize email programs.
- Coordinate deliverables, including establishing deadlines and aligning with editorial calendars, to support nurture campaigns for monthly, one-off and cadenced communication
- Build great partnerships with product marketing, channel sales, marketing automation and ops, market research & customer success.
- 8+ years total experience in B2B, and 3+ years of email marketing, lifecycle marketing, or retention marketing experience
- Ability to think creatively while making decisions based on data
- Ability to execute multiple projects simultaneously and complete projects with tight deadlines
- Ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business.
- Experience leveraging digital analytics and insights to inform audience segmentation/ engagement and campaign decisions
- Ability drive projects through from conception to completion
- A/B testing your subject lines, email copy and CTAs is key to ensuring your campaigns have the best open and click-through rates -- which ultimately lead to a better conversion rate.
- Copywriting skills: One of the most important skills for an email marketing expert is knowing how to write copy that converts. You will have agency support, but you need to know good content when you see it, and be able to draft your own in a pinch.
- Segmentation, automation and tool integration know-how: Understanding how to segment your email lists and deliver relevant drip campaigns based on data (sometimes pulled from other tools or marketing platforms) is critical to creating a well-oiled nurture machine that converts.
- Customer journey knowledge: lifecycle marketing managers need to have a good understanding of the customer journey and sales funnel. Understanding where prospects or customers are in the funnel and what type of email sequences they need to create to move subscribers further down the funnel or increase retention is a key component of email marketing.
- Retention skills: Knowing what drip campaigns to build and what content to write to retain subscribers and customers is key.
- Campaign ideation: The best email marketers aren't just great at the technical implementation and segmentation. They can also brainstorm and ideate on what might make the most sense to send to various customers to get them to take action.
- Expertise in email best practices and customer database management
- Experience in harnessing technology for programmatic personalization at scale, utilizing tools like machine-learning, analytics, and behavioural data to improve customer relevancy
- Email best practices and customer database management
- Marketing strategy
- Setting up automation
- Stakeholder management
- Knowledge of CANSPAM, GDPR, CCPA, and other regulatory regulations
- Knowledge of HTML
- Marketing strategy background
- Execution
- Salesforce marketing cloud
- Segmentation
- Experimentation - email, optimization and measurement framework, measure campaign
Interested candidates please send resume in Word format Please reference job code 229734 when responding to this ad.
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Salary Details
This salary was provided in the Job Posting.
$45-$50
Hourly Salary