Digital Marketing Operations Manager

Digital Marketing Operations Manager

BCforward is currently seeking a highly motivated Digital Marketing Operations Manager in Lawrence Township, NJ

Job Title: Digital Marketing Operations Manager

Location: Lawrence Township, NJ 08648

Schedule: Mon - Fri, Business Hours - Hybrid

Position Summary:

The Omnichannel Strategist acts as member of the Worldwide Commercialization Excellence (WCX) for brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams with a focus on HCP, to lead digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives.

Purpose/Objective:

• Pull through omnichannel brand campaigns, programs, media planning & campaigns and tactics - driving operational effectiveness, business impact and achievement of objectives.
• Partner with business and other WCX functions (e.g., Content Delivery and Customer Engagement
• Platform Team) on development of channel-agnostic engagement strategy followed by more specific
• digital channel strategy to meet business and customer needs.
• Deliver omnichannel insights and recommendations for ongoing optimization of business plans.
• Leverage Digital Capabilities and Customer Engagement Excellence principles, standards, and best
• practices to drive results for the business. Examples include Omnichannel and advanced analytics,
• content modularization, CRM, websites, Interactive visual aids (IVAs), email, social media, Remote
• Engagement and Search Engine Marketing. Other examples to be identified based on business/customer needs and prioritized according to the identified customer experience journeys.
• Identify and run experiments with capabilities team to pilot/scale future digital marketing capabilities.
• Act as a coach to brand teams to ensure adoption of new ways of working with specific focus on

omnichannel strategy

Key Responsibilities:

• Leads brand omnichannel planning and content strategies across multiple internal business partners

including medical, commercial, access, and engaging with multiple customers as prioritized by the

brand lead.

• Contributes to continuous improvement of engagement, channel, content and analytic planning

frameworks and tactical templates to use across cross functional brand teams.

• Leads and coordinates regular insights and metrics discussions with business partners in partnership

with the BI&A team to ensure frequent optimization of the engagement, content and channel plans.

• Leads cross-functional matrix teams to enable seamless execution of business strategy and lead

execution of digital campaigns/tactics

• Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of

omnichannel campaigns and customer journeys

• Coordinates with Customer Engagement Platforms, IT, Digital Production, Content Delivery, and rest

of WCX teams on the following activities:

• Prioritization of campaigns and tactics
• Definition of campaign/tactic success (e.g., development of metrics plan)
• Evaluation and optimization of tactics
• Driving tactical plan to accomplish KPI and business objectives
• Provides omnichannel subject matter expertise into the ongoing evolution of customer engagement

model by working with business leads on critical business priorities

• Maintains view of the competitive landscape and has a broad perspective across BMS and pharma

industry to identify and drive best practice around omnichannel expertise

• Drives innovation culture and coordinates with business and capability leads to develop innovative

digital tactics and apply metrics, analytics, and insights

• Identifies long-term process needs of the business partners focused on omnichannel capabilities,

developing, and executing a plan to address business requirements

• Identify opportunities for synergies and collaboration within and across markets within a therapeutic

area

• Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and

deliverables

• Partner with content stewards Production & Content Delivery to provide early insight into cross-market material creation to drive content/asset re-use.
• Deliver campaign briefs and other necessary requirements documentation to support the

development of programs Monitor, manage and provide regular updates on campaign/project

financials

• Partner closely with Production and Content Delivery to provide direction, support to project teams,

and implement changes when needed to achieve project objectives

• Monitor project status and budget and provide regular reporting on progress, challenges, and

solutions

• Collaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing

across the enterprise

• Identify business process and capability improvement opportunities aligned to the needs of the

business/customers

• Flex coverage across Omnichannel Strategy teams on as-needed basis

Required Qualifications & Experience:

• 4-year bachelors degree required; MBA preferred
• 5+ years' experience in Digital /Omnichannel Marketing leadership, including marketing/customer

engagement strategy, brand/business planning, analytics, multi-channel (digital and non-digital)

marketing operations and campaign/tactic execution/management

Key competencies:

• Omnichannel experience required
• Strategic Thinking and Articulation
• Record of accomplishment of developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels)
• Considerable experience in omnichannel marketing in industries with high digital usage
• Experience working with external creative and media agencies
• Insight and Analytical fluency
• Financial and Business acumen
• Knowledge of industry trends and benchmarks for content and channel performance across different

customer types

• Data-driven customer experience
• Understands media planning, buying and pull through
• Leverages creative and analytical approaches to identify and activate paid, earned and owned

channels

Customer-backed performance management:

• Adopts a customer-focused mindset in building strategy and tactics; understands unique customer

preferences for omnichannel deployment

• Maintains a robust set of metrics / KPIs in partnership with BI&A to track omnichannel campaign

performance by customer segment with feedback loop to inform on-going omnichannel strategies

• Drives trade-off decisions anchored in data
• Partners with BI&A to understand omnichannel preferences for different customer segments
• Demonstrates ability to deliver on customer needs and optimize customer experience

Content production and deployment management:

• Experience operating in agile teams; ability to coach teams on agile ways of working for content

creation

• Facilitates content delivery process for brand teams, enabling agile ways of working
• Knowledge and experience with MLR processes for content production
• Knowledge of requirements for omnichannel pull through; adopts new tech / ways of working to

enable content deployment faster (e.g., modular content)

• Experience using modular content creation (e.g., tagging, taxonomy)

Leadership and cross-functional collaboration:

• Demonstrates ability to lead and influence a cross-functional team
• Has a record of accomplishment of fostering a collaborative environment and creating a strongrapport
• Embraces changes and upskills teams.

Top Must Have's for Candidate to be considered for the role:

1) Pharma omnichannel experience

2) Execution experience

3) Quick learner and passionate

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

Interested candidates please send resume in Word format Please reference job code 236391 when responding to this ad.

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