Marketing Manager 4

BCforward is currently seeking a highly motivated Marketing Manager 4 Job for an opportunity as a Fully Remote!

Position Title: Marketing Manager 4

Location: Redmond, WA, 98052, Remote

Anticipated Start Date: ASAP

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 01-month contract.

Job Type: Contract and Remote

Pay Range: $50 - $52/hr.

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Job Description

Top 3 Hard Skills Required:

1.) Minimum 5 years' experience with adobe analytics within adobe marketing cold suite; adobe photoshop etc.

2.) Minimum 5 years' experience with Experimentation tools

3.) Minimum 5 years' experience with SEO tools; Google search console, Bing Webmasters etc.

Responsibilities:

* Create global web experience strategies and manage execution for moments, launches, and integrated marketing campaigns, working closely with product marketing, PR, paid media, social, retail, regional, and digital marketing teams.

* Bring games, services, devices, and accessories to life on supporting the full lifecycle including driving awareness, purchase intent, conversion, engagement, and retention.

* Collaborate with web designers, content managers, and developers to execute web strategies & site updates.

* Develop and maintain an editorial programming calendar for and measure performance to inform programming frequency, placement, and audience targeting.

* Manage web analytics including define and drive success metrics to deliver on key site goals, provide insights on how customer engage with, and report out on the impact of initiatives and campaigns post-launch.

* Define an experimentation roadmap, drive tests and qualitative research, and leverage site data to optimize customer journeys and direct purchase paths.

* Develop and execute an SEO plan to improve organic search visibility, rankings, and traffic.

* Oversee site management for all markets including production, localization, accessibility, and web compliance.

* Maintain a web roadmap and manage the day-to-day prioritization of content & production teams.

* Partner with Engineering teams to enhance with new capabilities and functionality.

Key attributes:

* Strong project management and communication skills

* Effectively collaborates with cross-functional teams in a matrixed organization to drive impact

* High level of attention to detail, including a strong aptitude for digital analytics

* Creative, curious, innovative, and organized thinker with a strong drive for results

* Thrives in ambiguous situations and a fast-paced environment with the ability to juggle multiple projects across lines of business and work under constant deadline pressure

Qualifications:

* Bachelor's Degree in Business, Marketing, Communications, or related discipline

* 5+ years relevant experience managing a global consumer website

* Demonstrated knowledge of modern web technologies, processes, and tools

* Deep understanding of digital marketing, digital production, and SEO best practices

* Experience with Adobe Analytics and experimentation tools like Adobe Target or Optimize.

* Experience in subscriptions marketing a plus

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 221093 when responding to this ad.

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