Sr lead Data Scientist - Marketing

Sr lead Data Scientist - Marketing

BCforward is currently seeking a highly motivated Sr lead Data Scientist - Marketing for an opportunity at Eagan-MN Location!

Position Title: Sr Lead Data Scientist - Marketing

Location: Eagan, MN

Anticipated Start Date: 02/02/2026

Please note this is the target date and it is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 6+ months

Job Type: Full Time (>%3D40 HRS WEEKLY) - CONTRACT - Remote

Pay Range: $80/hr to $85/hr

Key Responsibilities

• Work closely with data science leadership, machine learning engineering, and business partners/product owners to develop optimization and machine learning models using best-in-class tools and technology.
• Provide data science leadership within a product team through strong partnership, actionable insights, strategic and tactical technical roadmap recommendations.
• Develop, validate, and maintain robust causal measurement strategies to quantify the effectiveness of various marketing channels, including Marketing Mix Models (MMM), Difference in Differences, Regression Discontinuity, and causal ML.
• Conduct in-depth statistical and econometric analysis to measure marketing effectiveness, forecast the impact of future marketing activities, and recommend optimal budget allocation strategies.
• Translate complex model insights and findings into clear, actionable recommendations for campaign planning, budget allocation, and marketing strategy to diverse stakeholders, including marketing, finance, and senior leadership.
• Design, recommend, and execute statistically-proven A/B Testing ("Test & Measurement") for Marketing campaigns.
• Counsel and advise business partners on technical solutions
• Serve as a senior leader as part of the data science leadership team- contribute to technical strategy, best practices, and team development.
• Coach junior data scientists on key technical and domain topics through solution reviews and mentoring.
• Responsible for monitoring and improving model performance metrics in terms of accuracy, optimal / near-optimal recommendations, with feedback incorporated from business partners
• Be a part of the team, collaborate, ask questions, engage, and solicit feedback from other Data Scientists
• In addition to project-based work, you will be expected to participate in activities such as strategic planning and technical standards definition, modeling documentation

What Experience Should You Have?

• 6+ years of professional experience working as a hands-on coding Data Scientist with 4+ years of professional experience working as a hands-on coding Data Scientist building Marketing Mix Models (MMM) and Marketing Attribution Models
• Bachelor's Degree in Mathematics, Statistics, Data Science, Operations Research, Econometrics, or related quantitative discipline required
• Proven leadership experience and exceptional communication skills 2+ years minimum.
• Expert-level programming in Python and SQL
• Expertise in causal modeling principles (DAG design, assumptions of key designs, falsification), regression modeling (panel, time series, ridge), Bayesian modeling (e.g., PyMC), marketing mix model frameworks (PyMC, Meridian, Robyn), Ensemble (Gradient Boosting, XGBoost)
• Comfortable working with large datasets & writing complex SQL queries
• Proven track record of partnership with marketing and business leaders, influencing key marketing decisions.
• Highly adaptable, curious, and willing to work independently on complex and challenging problems
• Bias for action with the ability to deliver outstanding results through task prioritization and time management
• Experience with cloud-based AI platforms

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

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About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 248682 when responding to this ad.

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