Marketing Product Manager

Marketing Product Manager

BCforward is currently seeking a highly motivated Marketing Product Manager remote opportunity.

Position Title: Marketing Product Manager

Location: Remote

Anticipated Start Date: ASAP

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 10 Months (Potential chances for extension)

Job Type: [FULL TIME] (40 HRS WEEKLY)], [CONTRACT], [REMOTE]

Pay Range: $70/hr to $75/hr on W2

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Title: Marketing Product Manager

Location: Remote (WA Preferred)

Duration: 10 Months (Potential chances for extension)

Job Responsibilities:

• Strategic Planning: Develop and execute comprehensive website strategies that align with overall marketing and business goals. Ensure the website effectively supports brand messaging, customer engagement, and conversion objectives.
• Content Management: Oversee the creation, curation, and maintenance of website content to ensure it is up-to-date, relevant, and engaging. Collaborate with content creators, designers, and developers to optimize user experience. Co-create, facilitate, and orchestrate consistent storytelling for maximum impact with the target audience and partner with creative teams to execute on time and on budget.
• Search Optimization: Implement SEO best practices to improve search engine rankings and drive organic traffic.
• Generative Engine Optimization (GEO): Optimize for AI-driven answer engines (Copilot, Perplexity, SGE) by structuring content for answerability, citations, and authoritative summaries
• Analytics: Monitor performance, analyze user behavior, generate insights to inform continuous improvement. Use deep knowledge of web best practices, BI, qualitative insights, experimentation, and competitive reviews to optimize for the best customer journey.
• User Experience (UX) Optimization: Enhance website usability and accessibility by conducting regular audits, user testing, and implementing feedback. Focus on creating a seamless and intuitive user journey and continually improvement of user experience.
• Cross-Channel Integration: Coordinate with other marketing channels (e.g., email, social media, paid campaigns) to ensure a cohesive and integrated customer experience across all digital touchpoints.
• Performance Monitoring: Track key performance indicators (KPIs) such as traffic, engagement, conversion rates, and ROI. Provide regular reports and actionable recommendations to stakeholders.
• Project Management: Manage website projects from conception to launch, ensuring timely delivery and adherence to budget. Coordinate with cross-functional teams and external vendors as needed.
• Customer-Centric Approach: Prioritize the needs and preferences of the target audience, ensuring the website delivers value and meets customer expectations. Mange the customer experience to ensure strategic web execution of the product mission and vision is successfully achieved across the web ecosystem.
• Personalization: Develop and deliver customer segmentation and targeting/personalization plan
• Collaboration: Collaborate closely with product marketing and engineering to obtain, clarify, and verify requirements for new features and capabilities. Partner closely with the integrated customer journey lead and other digital marketing channel leads (e.g., paid, email and in-product) on cross-channel journey orchestration.
• Growth: Conduct content audits, effectiveness testing, analysis, and reporting to develop strategies that address gaps and opportunities. Evolve the channel operating model to prioritize short and long-term growth potential, and that allocates resources and investments accordingly. Lead and participate in pilots to support innovation and improvements.
• Act as a SME on organic website customer and business insights for Windows Devices within the organization.
• Embody our culture and values.

Skills:

• Technical Proficiency: Possess a strong understanding of web technologies, content management systems (CMS), and web development processes. Ability to troubleshoot technical issues and collaborate with IT and development teams.
• Communication - Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Analytical and creative thinking - ability to interpret customer problems and perspectives, synthesize qualitative and quantitative data, and translate insights into actionable improvements.
• Customer experience analysis - mapping, measuring and optimizing touchpoints, channels and emotions from awareness to loyalty.
• Customer experience (CX) design - creating seamless, memorable customer interactions.
• Customer journey mapping visualizing the touchpoints customers have with a brand.
• B2B expertise - knowledge of b2b modern marketing and marketing automation.
• Marketing automation - streamlining marketing tasks to enhance customer experience (CX).
• Leadership skills - ability to lead and manage teams and projects, both within and across organizations, set and communicate the vision and direction of initiatives/campaigns, inspire and empower team members, foster a culture of collaboration and innovation and handle pressure and uncertainty.
• Management skills - ability to work independently and manage one's time, organize and delegate tasks, monitor and evaluate progress and performance, ensure quality and consistency and manage risks and contingencies.
• Digital Marketing - Strong understanding of digital marketing principles and methods (including SEO, SEM, social media, email marketing, and content marketing, web marketing, demand generation and global media) combined with emerging Gen-AI capabilities such as Generative Engine Optimization (GEO) and AI-driven content strategies to adapt to evolving search and engagement models.
• Strategic and tactical planning - align and integrate customer journey with the brand and organization's vision, mission and objectives; define goals, identify key messages, select the appropriate channels; plan details and logistics, coordinate and collaborate with internal and external stakeholders, monitor execution and creative problem solving to troubleshoot and solve issues or challenges.

Education/Experience:

Required/Minimum Qualifications (RQs/MQs)

bachelor's degree in business, Marketing, Communications, Economics, Public Relations, or related field AND 5-7+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience

OR equivalent experience

• At least 3-4 years of hands-on digital marketing experience in a B2B role.
• Experience in creating executive presentations and white-papers
• Experience with building campaign strategy within marketing channels (ex. In-product, email, etc.) and driving execution
• Customer experience champion - Focus to improve customer experience, gain efficiencies and improve performance
• Virtual team leadership - Experience leading virtual teams across organizational lines and networking/relationship management
• Cross functional team leadership - Ability to work with stakeholders from different orgs, and levels
• Executive presence/communication - Ability to get executive buy-in on strategy and report upwards
• Influence without authority - Understand stakeholder motivations and drive to goals without direct authority
• Strategic thinking but also detail oriented - Ability to keep an eye on big picture strategy but execute on details
• Customer obsessed mindset - Ability holding the customer experience at a high bar and representing their voice
• Executing with precision- Ability to own high visibility marketing activities need thorough planning and focused execution

Additional or Preferred Qualifications (PQs)

Bachelor's degree in business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience

OR equivalent experience

• 5+ years of hands-on digital marketing experience in a B2B role.

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 242920 when responding to this ad.

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