Product Marketing Manager

Product Marketing Manager

BCForward is currently seeking a highly motivated Product Marketing Manager in Remote the United States.

Position Title: Product Marketing Manager

Location: Remote

Anticipated Start Date: 3/ 31/ 2025

Please note this is the target date and is subject to change. BCForward will send official notice ahead of a confirmed start date.

Expected Duration: 8 Months

Job Type: [>%3D40 weeks] [Contract] [REMOTE].

Pay Range: $105 - $115/hr. on W2.

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Job Description

Summary:

We are seeking a highly motivated and experienced Product Marketing Manager to join our team at Client. As a key member of the Client Monetization organization, you will oversee product marketing efforts for our lead generation portfolio. This is a senior individual contributor role that requires strong leadership skills, strategic thinking, and a passion for creating innovative advertising experiences.

Responsibilities:

• Lead understand work and GTM strategy and execution for key products in our lead generation product portfolio
• Collaborate with cross-functional teams, including Product Management, Engineering, Data Science, Sales, Research, Communications, and Marketing
• Develop and execute go-to-market strategies to bring innovative advertising experiences to market
• Conduct foundational analysis to identify market needs by segment, opportunity sizing, and identifying unmet needs via discussions with internal and external stakeholders
• Represent the advertiser perspective and run alpha and beta testing processes
• Create go-to-market strategy with advertiser value proposition messaging, marketplace positioning, and supportive external facing enablement and proof points
• Guide a team of Product Marketers focused on both inbound and outbound product marketing
• Mentor and coach high-performing team members

Requirements

• BA/BS degree
• 10+ years of experience working in a product management, product marketing, management consulting, or equivalent function
• Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
• Proven experience mentoring and/or managing high performers
• Digital advertising product development and go-to-market experience, including an understanding of direct response digital advertisers in the U.S. and globally
• Strong leadership skills, strategic thinking, and a passion for creating innovative advertising experiences
• Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact

Nice to Have

• Experience with lead generation marketing
• Understanding of the latest trends and developments in digital advertising

Years of Experience:

• 8-10 Years of Experience

Must-Have Skills
1. GTM Plans (Sales Enablement, Ads, Trainings, Positioning/ Messaging)
2. Market Research (Competitive analysis, client interviews)

Nice-to-Have Skills
1. Mix of inbound/outbound PMM would be heavily preferred
2. Monetization/Ads Experience
3. Comfortable with dashboards, pulling data, analyzing trends
4. Coverage for Leads Generation, Ad Portfolio

Day-to-Day Responsibilities:

• Crafting GTM Messaging, Product Testing, Client and Market Research, Working w/ XFN Teams.

BCForward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCForward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCForward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 236053 when responding to this ad.

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