Marketing Product Manager

BCforward is currently seeking a highly motivated Marketing Product Manager remote opportunity.
Position Title: Marketing Product Manager
Location: Remote (Must be local to WA able to come to the office once a month)
Anticipated Start Date: ASAP
Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.
Expected Duration: 3 months (Potential chances for extension)
Job Type: [FULL TIME] (>%3D40 HRS WEEKLY)], [CONTRACT], [REMOTE]
Pay Range: $70/hr to $75/hr on W2
Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).
Title: Marketing Product Manager
Location: Remote (Must be local to WA able to come to the office once a month)
Duration: 2 Months (Potential chances for extension)

Summary:
* The Commercial Digital Experiences team is a digitally centric B2B performance marketing group. Our focus is on delighting customers with relevant, timely and personalized communications to enhance their purchasing decisions, foster enthusiasm for and maximize the value of products and services.
* This Senior Digital Experience Manager is at the forefront of determining how we create world-class customer journeys across digital marketing channels and leveraging artificial intelligence (AI). Your focus will be to define cross-channel customer journeys and marketing strategies to help drive our business goals for Windows products & personal computers (PCs). You will own setting marketing goals and achieving the key performance results across a cross-functional team of marketers - looking across the customer conversion, engagement and retention funnel. You will own results narratives and share-outs with our business stakeholders and leaders.
* This role is an opportunity with high impact and visibility, and you will play a key role in building relationships with customers, improving products, and ensuring that our customers have a connected experience wherever they are.

Internal title: Customer Journey Lead
Job Responsibilities:
* Create and revise customer-first strategy for holistic customer journey across a variety of our commercial products.
* Own the all-up marketing strategy - setting the customer-first strategy for a holistic customer journey across the funnel.
* Lead the Commercial Integrated Marketing Pod that brings together strategy, execution, and experimentation across performance marketing channels. Create plans and initiatives across the Pod (learning plan, multi-channel strategies tied to customer journey, priority-setting and initiative tracking).
* Own setting the organization's annual forecast/goals, managing to meet or exceed targets, and owning all communication and narratives back to business and product stakeholders and leadership within marketing and engineering on performance.
* Forecast metrics in partnership with analytics team and digital marketing channel leads and executes to meeting targets.
* Create MBR content to share with partners, stakeholders and leadership.
* Collaborate with digital marketing channel leads (e.g., paid, email and in-product) and contribute to partnership with the execution team.
* Lead and participate in pilots on support innovation and improvements.
* Act as a SME on both customer insights and business insights for Windows Pro within the organization.
* Embody our culture and values.

Skills:
* Communication - Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
* Analytical and creative thinking - understanding customer problems and perspectives, collecting and analyzing customer data to improve experiences.
* Customer experience analysis - mapping, measuring and optimizing touchpoints, channels and emotions from awareness to loyalty.
* Customer experience (CX) design - creating seamless, memorable customer interactions.
* Customer journey mapping visualizing the touchpoints customers have with a brand.
* B2B expertise - knowledge of b2b modern marketing and marketing automation.
* Marketing automation - streamlining marketing tasks to enhance customer experience (CX).
* Leadership skills - ability to lead and manage teams and projects, both within and across organizations, set and communicate the vision and direction of initiatives/campaigns, inspire and empower team members, foster a culture of collaboration and innovation and handle pressure and uncertainty.
* Management skills - ability to work independently and manage one's time, organize and delegate tasks, monitor and evaluate progress and performance, ensure quality and consistency and manage risks and contingencies.
* Digital Marketing - knowledge of principles and methods for showing, promoting, and selling products or services.
* Strategic and tactical planning - align and integrate customer journey with the brand and organization's vision, mission and objectives; define goals, identify key messages, select the appropriate channels; plan details and logistics, coordinate and collaborate with internal and external stakeholders, monitor execution and creative problem solving to troubleshoot and solve issues or challenges.

Education/Experience:
Required/Minimum Qualifications (RQs/MQs)
* Bachelor's degree in business, Marketing, Communications, Economics, Public Relations, or related field AND 5-7+ year(s) integrated marketing (e.g., digital, relationship, social, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
* OR equivalent experience
* At least 8 years of hands-on digital marketing experience in a B2B role.
* Experience in creating executive presentations and white-papers
* Experience with building campaign strategy within marketing channels (ex. In-product, email, etc.) and driving execution
* Customer experience champion - Focus to improve customer experience, gain efficiencies and improve performance
* Virtual team leadership - Experience leading virtual teams across organizational lines and networking/relationship management
* Cross functional team leadership - Ability to work with stakeholders from different orgs, and levels
* Executive presence/communication - Ability to get executive buy-in on strategy and report upwards
* Influence without authority - Understand stakeholder motivations and drive to goals without direct authority
* Strategic thinking but also detail oriented - Ability to keep an eye on big picture strategy but execute on details
* Customer obsessed mindset - Ability holding the customer experience at a high bar and representing their voice
* Executing with precision- Ability to own high visibility marketing activities need thorough planning and focused execution

Additional or Preferred Qualifications (PQs)
* Bachelor's degree in business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
* OR equivalent experience
* 5+ years of hands-on digital marketing experience in a B2B role.

Top 3 Hard Skills:
1. 8+ years' experience Customer experience champion - Focus to improve customer experience, gain efficiencies and improve performance - customer focused - Customer journey mapping visualizing the touchpoints customers have with a brand.
2. At least 8+ years of hands-on digital marketing experience in a B2B role.
3. 8+ Experience with building campaign strategy within marketing channels (ex. In-product, email, etc.) and driving execution

Benefits:
BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.
About BCforward:
Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.
BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.
BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.
To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.
This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format to Marketing Product Manager Please reference job code 236746 when responding to this ad.