Omni Channel Analyst

BCforward is currently seeking a highly motivated Omni Channel Analyst in Lawrence Township, NJ

Job Title: Omni Channel Analyst
Job Location: 3401 Princeton Pike - Lawrence Township, New Jersey 08648
Duration: 6 Months

Top Must Have's
Min 4 yrs exp Data Visualization Tools (Tableau, Power BI)
Min 4 yrs exp with CRM, Web Analytics, Media reporting platforms
Min 4 yrs exp in marketing analytics, digital media reporting, pharma and/or healthcare

Job Description:
Our client, a leading pharmaceutical company, is hiring an Omni Channel Analyst, on a contract basis.

Summary:
The Omnichannel Analyst is a key member of the Omnichannel Strategy Center of Excellence (CoE), reporting to the Director of Omnichannel Strategy.
This role supports the development, measurement, and optimization of omnichannel marketing strategies across HCP and patient audiences.
The Analyst will focus on turning data into actionable insights, supporting segmentation strategies, and driving continuous improvements to the customer journey through data-driven decision-making.
This individual will collaborate closely with brand teams, media partners, Business Insights & Technology (BIT), and content strategy teams to enable more personalized and effective customer engagement.

Education/Experience:
Bachelors degree in business, marketing, analytics, or a related field required; advanced degree preferred.
4 years of experience in marketing analytics, digital media reporting, or customer engagement in the healthcare, pharmaceutical, or consumer sectors.
Experience within the pharmaceutical industry is a must with oncology preferred
Familiarity with omnichannel marketing and campaign measurement frameworks.
Proficiency in Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI).
Experience with CRM, web analytics, and media reporting platforms preferred.

Knowledge/Skills:
Strong analytical thinking with the ability to interpret complex data and translate findings into actionable recommendations.
Excellent communication and collaboration skills with the ability to work in a fast-paced, matrixed environment.
Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously.

Responsibilities:
Provide analytical and operational support to the Director and broader Omnichannel CoE team to inform strategic planning and optimize channel performance.
Work cross-functionally to gather, synthesize, and report on campaign performance data across a range of digital and non-digital channels.
Partner with internal and external stakeholders to support audience segmentation, content performance analysis, and customer journey mapping.
Apply measurement frameworks and test-and-learn methodologies to inform omnichannel planning and execution.
Assist in translating analytics into clear business recommendations that enhance marketing effectiveness and efficiency.
Collaborate with BI&A and brand teams to define key performance indicators (KPIs), build dashboards, and monitor performance of digital and omnichannel campaigns.
Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social, providing insights to improve campaign targeting and content delivery.
Support the execution and measurement of segmentation strategies, helping teams better understand customer preferences, behaviors, and value-based cohorts.
Work with agency partners and internal stakeholders to monitor and report on campaign effectiveness, optimizing channel mix and tactical plans.
Contribute to the development of campaign measurement plans, including test/control design and A/B testing recommendations.
Participate in cross-functional planning meetings to ensure data is being leveraged effectively to drive omnichannel decision-making.
Track and interpret industry benchmarks and internal performance trends to contextualize company performance and identify opportunities for improvement.
Assist in the documentation and sharing of best practices in omnichannel measurement, channel optimization, and reporting across brands and tumor teams.
Be able to provide ad hoc support to the Director and Brand Teams when needed.

Benefits:
BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:
Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.
BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.
BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.
To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.
This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 238502 when responding to this ad.