Brand Marketing Manager V

Brand Marketing Manager V

BCforward is currently seeking a highly motivated Brand Marketing Manager V for a REMOTE opportunity.

Position Title: Brand Marketing Manager V

Location: REMOTE

Anticipated Start Date: 5/12/2025

Please note this is the target date and it is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 06 Months

Job Type: Contract - [FULL TIME (40 Hours a week)]

Pay Range: $77.73/hr-$82.48/hr

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Integrated Marketing Manager (Wearables)

Job Overview:
We are seeking an experienced Integrated Marketing Manager to join our team focused on Wearables. This role is pivotal in driving adoration and everyday usage for groundbreaking products at the intersection of hardware, software, and content. You will apply analytical rigor, audience insights, and creativity to deliver integrated marketing plans that drive measurable business results. Success in this position involves unifying cross-functional teams around a strategic vision and crafting compelling storytelling throughout the funnel to accelerate product adoption and engagement.

Responsibilities and Duties:

• Develop and execute full-funnel integrated marketing campaigns using data-driven strategies.
• Collaborate with Product Marketing, Product Management, Sales, and Insights teams to translate business objectives into actionable marketing strategies.
• Deliver cross-channel marketing programs, including strategy development, execution, optimization, analysis, and reporting.
• Build a deep understanding of audience personas, including their mindsets, attitudes, values, and behaviors across industries.
• Create inspiring creative briefs to effectively engage target audiences and achieve business goals.
• Craft value propositions and messaging frameworks informed by audience insights to capture new customers and sustain existing relationships.
• Partner with internal teams (e.g., International Marketing, Insights, Decision Science) and external agencies (e.g., Media and Advertising Agencies) to deliver integrated campaigns seamlessly.
• Track campaign performance to provide actionable insights for optimization and identify new opportunities for growth.

Qualifications:

Minimum Qualifications:

• 7+ years of experience managing large-scale consumer campaigns with measurable brand-building results across diverse media channels.
• Proven ability to utilize consumer research and data to develop actionable marketing strategies.
• Experience collaborating with media and creative agencies to deliver impactful campaigns.
• Strong cross-functional communication skills with demonstrated success in building partnerships across teams.
• Ability to manage multiple campaigns simultaneously while ensuring seamless execution and high impact.
• A background in consumer product categories such as wearables or AR/VR technologies is essential.

Preferred Qualifications:

• Passion for sports or experience in sports marketing.
• Experience in marketing consumer technology hardware.
• Familiarity with emerging brands featuring multiple products.

Top 3 Must-Have Skills:

Expertise in driving full-funnel integrated marketing campaigns.

Ability to write and evaluate creative strategies and concepts effectively.

Skill in informing channel execution based on creative concepts.

Good-to-Have Skills:

• Sports marketing experience or passion for sports-related initiatives.
• Consumer technology hardware marketing expertise.

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

Keywords: Marketing, AR/VR, Wearables, Campaigns, Social Media, Advertising, Creative

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 237780 when responding to this ad.

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