Growth Marketing Analyst IV

Growth Marketing Analyst IV

BC forward is currently seeking an initiative to take Growth Marketing Analyst IV for Onsite - New York Location.

Position Title: Growth Marketing Analyst IV

Location: Onsite - New York

Anticipated Start Date: 10/10/2024

Please note this is the target date and is subject to change. BC forward will send official notice ahead of a confirmed start date.

Expected Duration: 12+ Months Contract (Possibility of getting extension)

Job Type: Contract

Pay Range: $60 to Max $65/HR W2

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Summary:

We are seeking a highly motivated and experienced Business Analyst to support our marketing measurement and insights program. The successful candidate will be responsible for delivering business and channel-level analysis and insights, identifying trends to enable optimization, and driving strategic initiatives to identify opportunities for growth. This role requires strong data analysis and market research skills, as well as the ability to work collaboratively with cross-functional teams.

Responsibilities:

• Conduct deep dives into campaign performance to make well-informed decisions and key learnings backed by data, ensuring that insights are actionable and aligned with business objectives.
• Develop quantitative analysis, tools, ad hoc reports, and models to support marketing decision making. Analysis areas may include (but not limited to): ROI, retention, sentiment, lifetime value, pipeline, revenue, usage, and engagement.
• Partner with our marketing, data scientists, data engineers, and product team to scope, design, execute, track, and improve the impact of our marketing effort.
• Identify and implement streamlined processes for data reporting and communication.

Minimum Qualifications:

• 10+ years of experience in data analytics, marketing analytics, data science, or similar equivalent fields, with proficiency in SQL, Hive, or other data querying languages, and Salesforce Marketing Cloud.
• Experience in extracting, cleaning, and manipulating data to build data sets and reports.
• Experience in communicating with cross-functional stakeholders including brand strategists, marketing researchers, product marketing managers, and engineers.
• Proven ability to thrive in ambiguous situations and quickly adapt to deliver results, such as spearheading new projects, supporting product launch, or building new teams.
• Bachelor's degree in Analytics, Marketing Analytics, Data Science, Economics, or equivalent practical experience.

Preferred Qualifications:

• Proven track record in leveraging data to influence monetization strategies from a product, organizational, or company-wide perspective. Experience in identifying and executing monetization opportunities that align with strategic goals.
• Statistical modeling and data analysis experience (e.g. significance testing, regression modeling, sampling theory, etc.)
• Management consulting experience or a similar career requiring one to present data-driven insights to business audiences

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 229679 when responding to this ad.

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