Marketing Associate IV

Marketing Associate IV

BCforward is currently seeking a highly motivated Marketing Associate IV for a REMOTE opportunity.

Position Title: Marketing Associate IV

Location: Remote (Prefers East Coast (EST) / NYC)

Anticipated Start Date: ASAP

Please note this is the target date and it is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: Initially until 5 months, with plans to extend to 12 months.

Job Type: Contract - [FULL TIME (40 Hours a week)]

Pay Range: $60.73/hr-$64.48/hr

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Job Description:

Client is looking for an exceptional Channel Marketing Manager to take on the role of Carrier Channel Marketing Manager. This exciting and important role will be responsible for driving our channel marketing strategy & execution with North American mobility partners like Verizon, TMO & AT&T. Reporting to the Director of Carrier Channel Marketing for North America, this experienced channel leader will be responsible for all marketing operations for bringing all RL products and services to market, including retail/channel marketing budgets, experiential programs, customer acquisition and retention, and measurement while continually improving our toolset and processes to meet our goals.

Successful candidates at Client will lead with influence before title and communicate easily across functions and levels of the team. You will need to feel comfortable in a fast-paced environment with democratized information and working across Client Product Management, Business Development, Marketing, and Operations teams and at the same time, working with our customer's cross-functional leadership teams.

Channel Marketing Manager Responsibilities:

• Develop go to market North American retail channel marketing strategy in concert with our RL Category and Product Marketing teams
• Focus on building programs that optimize awareness, trial and conversion and retention of Client RL users across multiple products and services
• Oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
• Identify new channel marketing opportunities in NA and in partnership with other Client RL geographic leaders and position these opportunities for review to drive to a decision
• Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across our business channels and partners
• Deliver sales/marketing metrics and marketing performance
• Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall Client strategy
• Lead & execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals innovation
• Present key marketing programs to retailer partners, executives and business development teams
• Manage full funnel regional accounts (Canada)
• Build and execute lower funnel marketing
• Increased visibility into global marketing investments and management of full channel budgets
• Manage processes for 3rd party agency management

Minimum Qualifications:

• 4+ years experience in a Channel Marketing role or similar field
• Candidates should have a demonstrable achievement and success with a consumer technology brands
• 4+ years experience in building go-to-market strategies, planning and execution across digital and physical retail channels
• 4+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend) as examples
• Knowledge in Gross Margin Return on Investment (GMROI), inventory turns, etc.
• Demonstrate presentation skills
• Bachelor's degree in Business, Marketing, Economics or related field
• Extremely high level of accuracy and attention to detail, able to detect inconsistencies and errors
• Experience managing relationships with cross-functional stakeholders and external vendors
• Highly effective at managing conflict. Is able to address issues between stakeholders swiftly in order to maintain a positive team spirit that is consistent with Facebook values
• Strong interpersonal skills, approachable and flexible.
• Experience with navigating various organizational environments where culture and structure varies.
• Understand how to create and manage project trackers
• Excellent communicator, superb verbal and written communication

Preferred Qualifications:

• BA/BS degree in Business, Marketing or a related field
• Global retail experience (outside of North America)
• Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g., Uber, Nest, Apple iPad
• Creative/ Design background a plus
• Experience within a brand executing a direct-to-consumer physical retail strategy
• Experience in bringing projects from concept stage through design, development, and execution
• Experience in working with sales, product, brand, channel marketing, and legal
• Experience maintaining budgets and fiscal responsibility
• Knowledge of presentation decks for executives and partners

Must-Have HARD Skills

• Previous Telco experience, ideally someone who has worked with both Verizon and T-Mobile.
• Partner and Project Management. Need someone who has led a team/people before.
• Retail Merchandising & Field Management
• Marketing Campaign & Budget management

Nice-to-have Skills

• Brand Marketing experience
• Managing multiple partners / projects at the same time
• Retail management/merchandising experience is a strong nice to have

Years of Experience: 7-10 years

Degrees/Certifications Required:

• Bachelor's degree required, communications and marketing.
• Secondary language in Spanish would be nice
• Experience in multiple markets like Canada or Mexico

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

Keywords: Channel Marketing, Retail Strategy, Go-to-Market Execution, Partner Management, Marketing Campaigns, Retail Merchandising, Performance Metrics

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 239568 when responding to this ad.

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