Marketing Manager

Marketing Manager

BCforward is currently seeking a highly motivated Marketing Manager for a Hybrid opportunity at Austin, TX!

Position Title: Marketing Manager

Location: Austin, TX (Hybrid)

Anticipated Start Date: 08/18

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 24+ months contract + Renewable

Job Type: [FULL TIME (>%3D40 HRS WEEKLY) [CONTRACT], [REMOTE]

Pay Range: $55 - $58/hr

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

About the Role

Our client is a global leader in technology, is currently seeking an experienced and driven Growth Marketing Manager for our Construction Technology business. Our expertise in commercial and industrial technology solutions has positioned us to disrupt the construction industry with cutting-edge robotic automation. If you have a proven track record in growth marketing and are eager to drive change in the construction sector, then we invite you to join our mission to improve the way the world is constructed.

Responsibilities

• Develop end-to-end growth marketing strategies for our Construction Technology business, with specific growth objectives, marketing plans, and key metrics.
• Lead the full digital growth marketing program, including content marketing, inbound demand generation, and social media, to drive demand for construction services audiences.
• Operate and design experimentation frameworks to drive acquisition and demand growth for the business.
• Oversee the execution of key events to increase brand awareness and funnel generation.
• Develop joint marketing strategies and initiatives with resellers to generate demand and build brand awareness, including enhancing reseller marketing capabilities.
• Utilize various data and analytics tools to enable acquisition and lifecycle marketing programs.

Education and Experience Required

• Bachelor's degree in business administration, marketing, or a related field preferred.
• 5+ years of marketing or brand management experience.
• Proven experience in growth marketing, digital lead generation, online campaigns, and content marketing.
• Experience working with creative agencies, ABM agencies, content production, and media agencies.

Knowledge and Skills

• Track record of strategic planning and consistently delivering results.
• Growth mindset with the ability to innovate and differentiate.
• Team player and collaborator, working effectively with business teams, regional and global teams.
• Agility in meeting timelines for campaign activation, alignment calls with regional teams, etc.
• Excellent interpersonal skills, with the ability to manage and influence agencies and virtual teams (e.g., agency partners, remote marketing teams, sales teams, etc.).
• Creative experience in developing content and operating in fast experimentation cycles.
• Strong data and analytical skills, including measurement, ROI, and growth marketing models.
• Proficiency with marketing and data tools such as HubSpot, Eloqua, Google Analytics & AdWords, and A/B testing platforms (e.g., Optimizely, VWO).

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

Keywords:

Business Teams, Global Teams, Campaign Activation, HubSpot, Eloqua, Google Analytics & AdWords, and A/B testing platforms

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 241305 when responding to this ad.

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