Search and Organic Social Media Manager

Job Title: Search and Organic Social Media Manager

Work Location: South San Francisco, CA (Remote)

Duration: 07+ Months Contract
Potential to Extend: Yes
Pay Rate: $68.00 per hour

Overview:
Clients Experience Operations (XO) team within Business Operations (GBO) is seeking a Search and Organic Social Media Manager to play a pivotal role in delivering high-quality, impactful digital customer experiences. This position is central to driving business outcomes through search and organic social media strategies. As part of the XO team, you will work with partners across Commercial, Medical Affairs, and Government Affairs to execute digital campaigns that resonate with target audiences and support Genentech's mission to transform patient care.

Key Responsibilities:

• Strategy Development & Execution: Lead the development and execution of integrated paid search and organic social media strategies to meet business objectives and drive measurable outcomes.
• Campaign Management: Plan, execute, and optimize campaigns across platforms such as LinkedIn, Facebook, Instagram, Google, Bing, and others.
• Audience Targeting: Use advanced audience segmentation strategies to target and engage key personas and decision-makers in relevant markets.
• Paid Search & Social Budget Management: Oversee campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
• Content & Agency Management: Work closely with internal teams and external agency partners to ensure high-quality strategy, content, and execution aligned with the overall channel strategy.
• A/B Testing & Optimization: Implement A/B testing to optimize ad creatives, messaging, and landing pages to improve campaign performance. Share insights and learnings across teams.
• Analytics & Performance Tracking: Leverage analytics tools to monitor, evaluate, and optimize campaign performance, providing actionable insights to drive continuous improvement.
• Collaboration: Serve as a liaison with internal teams, marketing, and medical departments to gather insights, execute digital strategies, and improve performance measures.
• Market Insights: Experiment with new capabilities and stay updated on emerging trends in paid search and organic social strategies.

Required Qualifications:

• Bachelor's degree or equivalent experience in digital media marketing, social media strategy, or related fields.
• Minimum of 5 years of experience in digital media marketing, including a proven track record in paid search and organic social media campaign management.
• Expertise in social media platforms (LinkedIn Ads, Twitter, Meta Ads Manager), search engines (Google, Bing), and display networks (GDN).
• Experience in using Social Media Management Systems (SMMS) such as Sprinklr, Khoros, or Sprout Social.
• Strong knowledge of digital marketing strategies, analytics, and performance metrics.

Preferred Skills:

• Experience working within a pharma or biotech company or a highly regulated industry.
• Certifications in social media marketing platforms (Facebook, LinkedIn Marketing Labs) and Google Ads.
• Knowledge of GA4 (Google Analytics 4) for data analysis and performance measurement.

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

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Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 233698 when responding to this ad.