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Job Requirements of Product Marketing Manager V:
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Employment Type:
Contractor
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Location:
Sunnyvale, CA (Onsite)
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Product Marketing Manager V
Key responsibilities:
Support market assessment, quantitative analysis, and qualitative feedback to inform product development and go-to-market strategies for paid messaging products.
Collaborate with cross-functional teams to develop and execute go-to-market plans, including client communications, product documentation, and positioning.
Analyze business performance and provide insights to inform product and marketing decisions.
Develop and maintain relationships with internal stakeholders, including sales, partnerships, and product teams.
Support the development of marketing strategies and campaigns to drive adoption and growth of paid messaging products.
Minimum qualifications:
10+ years professional experience in technology or internet technology, strategic marketing, product management, or management consulting.
Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives.
Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace.
Communication experience that is effective with technical, business, and external stakeholders.
Must have:
Experience building and operating GTM strategies B2B that involves sales and partner teams (build and scale through multiple teams).
B2B GTM strategy - Market insights. Can they look at reports (spreadsheets and dashboards) to find points on the data that can optimize the projects?
Experience generating (discovering) market feedback.
Able gather the feedback the market gives and provide insights to further develop strategies.
Preferred Qualifications:
Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches).
Experience independently leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative.
Experience in the advertising/marketing space with online media related products.
Benefits:BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k. Keywords: Product Marketing, GTM, B2B, Dashboards and Market Insights. About BCforward:Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.Interested candidates please send resume in Word format Please reference job code 238518 when responding to this ad.