Marketing Associate IV

BCforward is currently seeking a highly motivated Marketing Associate IV for a Remote opportunity.

Position Title: Marketing Associate IV

Location: Remote / Onsite - Menlo Park, CA

Anticipated Start Date: 5/12/2025

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 12 Months

Job Type: Contract - [FULL TIME (40 Hours a week)]

Pay Range: $60.00/hr.-$65.00/hr.

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Summary:

We're looking for a hands-on, detail-oriented Marketing Automation Specialist with 5-7 years of experience to join our Automation & Delivery team. In this role, you'll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You'll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end execution.

You'll work across integrated channels-from email to WhatsApp messaging and splash/webinar pages-delivering real-time content, dynamic data integrations, and seamless user journeys. You must be technically fluent, operationally excellent, and passionate about translating marketing strategy into real-world execution.

Key Responsibilities:

• Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder.
• Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
• Leverage knack for audience creation, logic setup, and governance across multiple channels.
• Manage and deploy Splash pages for webinars, events, and landing page experiences.
• Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
• Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
• Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
• Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
• Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
• Ensure compliance with data governance, tagging standards, and campaign QA best practices.

Required Qualifications:

• 5-7 years of hands-on experience in SFMC, with deep knowledge of Journey Builder, AMPscript, SQL, and cross-channel campaign execution.
• Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
• Proficiency with Knack, including logic structuring and audience governance.
• Experience with Splash, Zoom, and dynamic content tools like Movable Ink and highspot.
• Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms. Familiarity with measurement and attribution platforms like Tableau.
• Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment.
• Self-starter mindset with a strong bias for execution and continuous optimization.

Preferred Qualifications:

• Experience with business messaging platforms like WhatsApp Business API, and integration of chat automation into broader marketing workflows.
• Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
• Comfortable operating within a high-performing, fast-moving growth marketing team.

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 237368 when responding to this ad.