Marketing Campaign Analyst

Marketing Campaign Analyst

BCforward is currently seeking a highly motivated Marketing Campaign Analyst for Remote opportunity

Position Title: Marketing Campaign Analyst

Location: Rochester, MN (REMOTE)

Anticipated Start Date: 5/28/2025

Please note this is the target date and it is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 6+ months

Job Type: FULL TIME (>%3D40 HRS WEEKLY) - CONTRACT - REMOTE

Pay Range: $40/hr to $50/hr

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Key Responsibilities:

• The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi¬ touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.
• Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.
• The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting.
• The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar.
• They will also provide comprehensive performance measurements of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.
• The analyst will assist with the adoption of a new campaign or customer relationship technologies within our digital experience platform.

Requirements:

• Bachelor's degree
• 3+ years of experience in marketing campaign management or a related field is required.
• Experience analyzing large data sets that may include structured and unstructured data is required.
• Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc. is required.
• Advanced Excel skills are required.
• Proven ability to use reporting tools to convert data into meaningful analyses and insights required.
• Proven ability to translate between business and technical stakeholders. Must be able to work effectively in a consensus-style environment that expects and promotes teamwork required.
• Experience in the use of next best action, customer lifetime value or churn prediction models preferred.
• Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power BI is preferred.
• Must be a relationship builder.
• Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

Keywords:

[Campaign Management, multi-channel & multi touch marketing campaigns, Marketing Automation]

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 238687 when responding to this ad.

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