Marketing Manager

Marketing Manager

BCforward is currently seeking a highly motivated Marketing Manager remote opportunity.

Title: Marketing Manager

Location: Remote

Duration: 5 Months (Potential chances for extension)

Anticipated Start Date: ASAP

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 5 Months (Potential chances for extension)

Job Type: [Fulltime] (40 HRS WEEKLY)], [CONTRACT], [REMOTE]

Pay Range: $38/hr to $40/hr on W2

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Job Title: Startups Developer Marketing Manager

Location: Remote

Duration: 4 Months (Potential chances for extension)

Role Overview:

We're looking for a Startups Developer Marketing Manager who knows how to market to developers, especially startup developers and CTOs. You'll think like a builder, understand real developer workflows and decision points, and create credible technical content and channel strategies that developers trust and use.

For Startups:

• Startups exist to help early-stage startups (pre seed to Series B) become enterprise ready faster, so they can build fast, build responsibly, scale efficiently, and win in the enterprise. We equip thousands of startups worldwide with Azure credits, access to the latest AI models (Azure OpenAI Service, Meta Llama, and Phi SLMs), deep technical guidance, and tailored go to market support.
• What sets apart is the breadth of our ecosystem: founders get access not just to Azure, but to GitHub for building, LinkedIn for reaching customers, and global network of product teams, engineers, and enterprise sellers. It's an end?to?end platform designed to help startups build responsibly, scale efficiently, and unlock enterprise demand.
• Our Pegasus Program opens doors to global enterprise customers, driving real pipelines. Our Investor Network partners with VCs, incubators, accelerators, and universities to bring their startups into the ecosystem and accelerate their path to market.
• Our mission: to accelerate founders on their path to enterprise readiness, empowering them to build fast, scale smart, and sell more with Azure's secure, enterprise?grade cloud, modern AI tooling, and the broader ecosystem that no other cloud provider can match.

Typical Day in the Role:

• Purpose of the Team: The purpose of this team is to accelerate early?stage startups on their path to enterprise readiness by equipping them with Azure, modern AI tooling, broader ecosystem-including GitHub, LinkedIn, engineering teams, and enterprise sales channels.
• Key projects: This role will contribute to building and executing the end?to?end developer marketing strategy for startup developers and CTOs, creating scalable technical content systems, driving developer engagement across channels, and supporting ecosystem programs such as Pegasus Startups Investor Network.

  Candidate Requirements:

• Disqualifiers: Candidates with no developer?focused marketing experience, limited technical fluency, or no experience working with Azure or modern developer tooling will not be eligible for the role.
• Best vs. Average: The ideal resume would contain hands?on developer marketing experience, proven ability to create technical content, Azure or cloud platform expertise, experience collaborating with engineering/DevRel teams, and a track record of building scalable content systems or frameworks.

Key Responsibilities:

• Developer Strategy & Audience Ownership
  • Own the end-to-end developer marketing strategy.
  • Understand developer needs, workflows, and adoption moments.
• Developer Content Creation & Editorial System
  • Lead creation of developer-focused content.
  • Define repeatable formats, templates, and standards.
• Channels, Distribution & Growth Loops
  • Own distribution strategies across developer channels.
  • Use performance and usage data to optimize.
• Cross-Functional & Industry Collaboration
  • Partner with engineering, DevRel, and industry teams.
• Developer POV, Research & Insights
  • Build deep empathy for startup developers and CTOs.
  • Conduct ongoing research into developer signals.
• Measurement, Learning & Influence

• Define successful frameworks for developer marketing.

Qualifications (Required):

• Experience in Development marketing.
• Azure expertise.
• Strong fluency in developer tooling.
• Ability to work directly with developers and engineers.

Nice-to-Have

• Experience creating content for startup oriented technical audiences across industries (AI, healthcare, security, retail).
• Experience defining repeatable technical content patterns or standards that scale across teams.

Explain a typical day in the role.:

A typical day blends strategy, hands?on content creation, and cross?functional collaboration. You might start by reviewing developer engagement signals, what content is performing, where developers are dropping off, and which topics startup CTOs are searching for-then use those insights to refine priorities for the week. You'll spend part of your day creating or shaping technical content (tutorials, workflow guides, sample code narratives, or product explainers) and working with engineering or DevRel partners to ensure technical accuracy and credibility. Throughout the day, you'll meet with cross?functional teams-industry marketers, product managers, Startup Success, and Azure engineering-to align on upcoming launches, clarify messaging, or validate developer?centric use cases. You'll also evaluate channel performance, adjust distribution plans, and identify opportunities to reach more developers through the right communities, pathways, and formats. The day often ends with refining briefs, updating the editorial backlog, and translating developer insights into recommendations that influence product, marketing, and program strategy.

Ideal background:

The ideal candidate has a blended background across developer marketing, technical storytelling, and startup ecosystems. They've marketed to developers before-ideally working closely with startup CTOs, technical founders, or engineering teams-and understand how developers evaluate tooling, cloud platforms, and AI workflows. They are fluent in modern developer tooling, confident communicating with engineers, and experienced creating technical content developers actually use. They also bring strong familiarity with Azure and cloud?native patterns relevant to early?stage teams, with the ability to translate Azure's capabilities into clear value for developers and technical founders. Successful candidates often come from roles such as developer marketing, developer advocacy, technical product marketing, or content strategy roles focused on technical audiences. They may also come from early?stage startups where they wore multiple hats and understand the realities of technical founders-60% of whom in your ecosystem self-identify as "technical founders." Above all, they pair technical fluency with marketing rigor: someone who can build credible technical narratives, identify the right developer channels, and use performance data to drive adoption and awareness among startup developers and CTOs.

Top hard skills:

1. Developer Marketing & Technical Content Creation (3-5 years)

Hands?on experience creating developer?focused content such as tutorials, workflow guides, sample code narratives, technical explainers, or integration guides. This includes the ability to translate complex technical concepts into clear, accurate, developer?ready content that startup CTOs and engineers will actually use.

2. Azure & Cloud Architecture Fluency (2-4 years)

Practical working knowledge of Azure services (compute, AI/ML, data, security, cost optimization) with the ability to speak credibly to early?stage developers about cloud decisions, architecture choices, performance tradeoffs, and how to build/ship on Azure. Not certification-level, but hands-on experience that enables confident technical storytelling.

3. Developer Tooling & Workflow Expertise (3-5 years)

Deep familiarity with modern developer workflows-e.g., version control, CI/CD, code hosting, API integration, open-source ecosystems, AI-assisted development tools, and typical startup engineering stacks. This includes understanding where developers evaluate tools, how they adopt new technologies, and what formats/channels they trust.

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 249589 when responding to this ad.

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