Marketing Associate V

Marketing Associate V

BCforward is currently seeking a highly motivated Marketing Associate V for an opportunity New York, NY Hybrid Need someone who is authorized to work independently without any sponsorship.

Position Title: Marketing Associate V

Location: New York, NY Hybrid

Anticipated Start Date: ASAP

Please note this is the target date and it is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 6+ months

Job Type: Full Time (>%3D40 HRS WEEKLY) - Contract- New York, NY Hybrid

Pay Range: $55/hr

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Title: Marketing Associate V

Location: New York, NY Hybrid

Duration: 6+ Months

Need someone who is authorized to work independently without any sponsorship.

Portfolios should be included in the submission

Client Digital Channel Marketing Manager, Business Messaging

Client is seeking a temporary Digital Channel Marketing Manager to join the Business Messaging Marketing team and cover a critical workstream during a maternity leave. This fixed-term role is essential to ensure seamless continuity of our digital and in-product marketing programs for small and medium-sized businesses (SMBs), with a focus on WhatsApp business products. You will be responsible for maintaining and executing ongoing campaigns, collaborating with cross-functional teams and supporting key business objectives during the leave period.

Responsibilities:

Campaign development

Lead development and execution of WhatsApp Business in-app communications digital strategy across owned and operated digital channels to drive customer acquisition, retention, and product engagement.

Leverage a deep understanding of lifecycle marketing to design and

implement an audience-first creative and communication calendar that

balances user-centric strategies with product adoption goals

Creative production responsibilities

Campaign execution

Partner with cross-functional teams, product, content, creative, DS, to create comprehensive and effective channel, measurable campaign experiences.

Drive product adoption by crafting clear calls-to-action (CTAs) and utilizing deep links to seamlessly guide users to key features and experiences within the app.

Lead working team of technical program managers, engineers, creative to drive campaign execution.

Measurement and reporting

Work with the data science team to analyze web analytics, channel engagement data, and product usage data to monitor marketing performance, measure campaign effectiveness, and identify areas for improvement, making data-driven decisions.

Minimum Qualifications:

• Demonstrated ability to embrace ambiguity, proactively develop solutions, and influence cross-functional teams to deliver results within established timelines.
• Highly organized, with proven experience managing multiple projects simultaneously at various stages of completion.
• Basic understanding of mobile app development and experience collaborating with technical teams to implement communication strategies.
• Hands-on experience with A/B testing and data-driven decision-making to optimize communication effectiveness.
• Proven track record of managing projects that require a strong blend of creativity, strategic thinking, and execution to deliver both foundational and innovative campaigns.
• Demonstrated ability to develop creative and unique solutions to marketing challenges faced by small businesses.
• Bachelor's degree and a minimum of 5 years of digital marketing experience.

Preferred Qualifications

• Background in content strategy
• Experience leading vendor and agency relationships
• Advanced knowledge digital campaign creation, A/B testing, and campaign performance optimization.
• Proficient in navigating complex creative challenges that arise during the localization process, with a proven ability to develop innovative solutions that meet the needs of diverse global audiences.

Must-Have HARD Skills

1 Creative production/vendor management

2 Product GTM

3 Technical program management

Nice-to-have Skills

1 Lifecycle marketing

2 Measurement frameworks

3

Years of Experience: 10

Degrees/Certifications Required: No degree required

Key Projects/Day-to-Day

Responsibilities:

• Develop in app campaigns
• Manage creative and approvals
• Work with TPM to deliver campaigns within internal systems

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 249886 when responding to this ad.

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