Product Marketing Manager

Product Marketing Manager

BCforward is currently seeking a highly motivated Product Marketing Manager for an opportunity in Palo Alto, CA (Remote)

Position Title: Product Marketing Manager

Location: Palo Alto, CA (Remote)

Anticipated Start Date: 10/20/2025

Please note this is the target date and it is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 12 months contract with strong possibility of extension

Job Type: [FULL TIME (>%3D40 HRS WEEKLY) [CONTRACT], [REMOTE]

Pay Range: $44.70/hr.

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Job Description:

The Product Marketing Manager will equip client's Ad Tech Sales team with the tools, materials, and campaign assets needed to pitch and sell clients PC Media Network advertising solutions. This role bridges marketing and sales by producing compelling, accurate, and brand-consistent sales materials, facilitating campaign asset creation, and developing enablement programs across display, video (CTV/OLV), programmatic, and digital ad formats. Furthermore, you will own marketing and promotional efforts across all applications & services, including forming a strategic plan to formally launch new ad solutions at industry events such as CES. A meticulous attention to detail is essential-both in crafting marketing copy and in managing an efficient, structured revision and approval process-to ensure all sales and marketing materials meet client standards and client expectations.

Key Responsibilities:

Sales Enablement Development

• Create and maintain a centralized toolkit of pitch decks, one-pagers, case studies, playbooks, and objection-handling guides with flawless attention to formatting, data accuracy, and branding.
• Develop proposal templates and RFP response frameworks, ensuring precise, error-free content.
• Maintain an organized version control and revision tracking process for all enablement materials.

  Marketing Content & Campaign Support

• Draft high-quality, persuasive, and error-free marketing copy for sales presentations, digital ads, and custom landing pages. Ad copy and landing page content requires a deep understanding of what Independent Software Vendors (ISVs) want to achieve with their campaign initiatives.
• Partner with BD & Design teams to ensure messaging accuracy, brand tone consistency, and regulatory compliance across all formats.
• Manage feedback and revision cycles for marketing collateral, ensuring timely updates and approvals.
• Produce tailored client-facing collateral for campaigns, demonstrating careful proofreading and quality control at every stage.
• Create engaging social media content promoting Ad Solutions

  Cross-Functional Collaboration

• Collaborate with product and data teams to translate technical ad capabilities into clear, client-ready copy.
• Work closely with marketing to deliver precise and targeted campaign assets, managing revisions to keep teams aligned.
• Support events and client presentations with carefully reviewed polished materials.
• Interface with client Global Marketing to plan and execute major promotional events (e.g. CES)

Performance Tracking & Optimization

• Monitor the usage and effectiveness of enablement materials, identifying areas for content improvement.
• Proactively gather feedback on copy clarity, campaign messaging, and asset design to refine materials.
• Maintain a clean, updated archive of all materials with tracked revisions.

Qualifications:

• 7-10+ years of experience in product marketing, sales enablement, B2B/B2C marketing, or advertising sales support
• AdTech background and familiarity required
• Proven ability to produce clear, compelling marketing copy across multiple ad formats/solutions.
• Strong attention to detail in writing, design, and fact-checking.
• Experience managing the marketing content revision process, including version control, stakeholder feedback incorporation, and approval workflows.
• Familiarity with digital display, video (CTV/OLV), programmatic, and emerging ad formats.
• Skilled in creative and campaign management tools (PowerPoint, Canva, Adobe Creative Suite, HubSpot, Salesforce).

KPIs & Success Metrics

• Accuracy and quality score of delivered marketing materials (tracked via internal review processes).
• Number of updated and approved materials supporting ad solutions
• Strategically plan & execute successful formal launch of new ad solutions at industry events such as CES
• Efficiency and turnaround time for revision cycles.
• Sales team adoption rate of enablement tools and assets.
• Compensation
• Contract role; monthly rate negotiated based on experience and impact.

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

Keywords:

"Business Processes" AND MIRO AND Signavio AND BPMN

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward' s 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 244997 when responding to this ad.

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