Marketing Data Analyst

Job Title: Marketing Data Analyst

Location: Spring, TX

Duration: Contract - 5 months

Pay Range: $28.53/hr - $37.35/hr (W2)

Job ID: 372630

About BCforward

BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.

Job Description

We are seeking a Marketing Data Analyst to join our team. The ideal candidate will have strong experience in Power BI, DAX, data modeling, SQL, and marketing analytics and a proven ability to build unified dashboards, standardize KPIs, and deliver data-driven recommendations that improve campaign performance.

Responsibilities:

• Act as a conduit between media, data infrastructure, data science, and marketing teams.
• Formalize goal setting and success measurement for campaigns and digital projects.
• Design, build, and consolidate Power BI dashboards into a single, unified view across initiatives.
• Develop advanced DAX measures, including YoY, MoM, YTD, growth rates, and time-intelligence calculations.
• Perform data modeling and source consolidation to replace manual workflows with scalable datasets.
• Standardize KPIs and metrics to ensure consistent reporting across dashboards.
• Utilize and optimize marketing dashboards and data models to surface insights.
• Present recommendations based on data analyses to stakeholders and leadership.
• Support data integrity, data accuracy, and testing processes; resolve data and campaign discrepancies with internal and vendor teams.
• Lead cross-country, data-driven planning with multiple customer and cross-function touchpoints.
• Partner with business stakeholders to translate requirements into actionable insights and optimize dashboard performance and refresh efficiency.

Required Skills & Qualifications:

• Experience in marketing and sales strategies with the ability to analyze data, identify insights, and improve campaign performance.
• Strong Power BI expertise, including data modeling and complex DAX for time-based analytics.
• Proficiency with data visualization tools such as Power BI, Tableau, or QlikView.
• SQL experience working with large customer and transactional datasets; Databricks familiarity is a plus.
• Advanced Microsoft Excel, Word, and PowerPoint skills with ability to manipulate and analyze data in Excel.
• Experience collaborating with cross-functional teams to develop analytical models and identify incremental revenue, margin, and productivity opportunities.
• Ability to ramp up quickly and deliver independently.
• 5+ years of work experience in a related field.

Preferred Skills:

• Experience building dashboards for ongoing business reviews and performance tracking.
• Familiarity with curated datasets, Databricks, and data engineering handoffs.

Why BCforward?

At BCforward, we believe in advancing lives and careers. When you join our team, you gain access to:

• Competitive compensation and benefits
• Opportunities for growth with global clients
• A supportive, inclusive culture that values innovation and people
• Exposure to cutting-edge technologies and projects

About Our Commitment

BCforward is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Interested? Apply Now!

If this sounds like the right opportunity for you, please apply with your most recent resume.