Digital Marketing Lead-Professional

BCforward is looking for a motivated Digital Marketing Lead for a REMOTE opportunity.

Job Title: Digital Marketing Lead
Location: REMOTE
Payrate: $48/hr
Job type: 15- 26 hours per week
Job Description:
This role will focus on enabling Agronomy experts to create impactful video content for grower segments where we are currently underrepresented. The position will provide training and best practices for content creation, along with editing video sent in to best meet digital platform strategies. Key responsibilities include coordinating digital experiences, improving content through training, managing a content calendar, and video editing. This resource will serve as a centralized hub for guidance and support, streamlining the content creation process.
Duty or Area of Responsibility

Content Editing & Execution

• Creative concepting and development against aligned pillars and social activations outlined within a set plan.

• Edit video content to fit the platform strategies laid out by Central Marketing (i.e. YouTube, SnapChat, etc.)

• Publish/Post approved content across various platforms. Confirm KPIs are in place for measurement.

• Attached searchable metadata to make 'findable' upon search

• Participate in Answer Plot Live events - filming content

• Subject matter expert with editing, familiar with audio, captions, potentially color grading and splicing content into different outputs tailored to target platforms

• Proficient in advanced software and able to provide own software needed to complete work

Training

• Provide training on best practices, content improvement & approach

• Provide feedback on improvements for Content creators to make

• Bring new ideas to team on digital learning or engagement

• Share optimization opportunities back to content team and develop ongoing performance narrative to report/train on.

• Own creation of training and standardization platform to cater to a wide range of professionals, both comfortable and uncomfortable with the technology and content needed to relate to target audience

Project & Timeline Management

• Partner with regional hubs and national account on planned content - how that aligns with identified big rocks

• Stakeholder alignment (internal and external): content and creative review against business objectives, guidelines, and organized content plan and timelines.

Digital Experience Coordination

• Highly skilled with expedited turnaround times during in-season timeframe to ensure relevancy of content

• Service Level Agreement to respond back to content creator within one business day and turn around in-season content in 2 business days

• Spot check and monitor functionality and tracking.

• Measure performance against KPIs and review for real-time optimization opportunities.

Required Experience/Knowledge/Skills (to be able to perform this job): Bachelor's degree in Agriculture, Communications, Media, Marketing or related field. Strong editing skills. Ability to plan, execute and obtain digital content from live events. Good communication & education skills. Creative & adaptable to service many different needs with peaks & trough timing.
Preferred: 2+ years experience in content creation and social media marketing.

Benefits:
BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:
Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCForward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCForward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 250192 when responding to this ad.