Marketing Associate IV

Marketing Associate IV

BCforward is currently seeking a highly motivated Marketing Associate IV for a onsite opportunity at New Jersey, NJ

Position Title: Marketing Associate IV

Location: New Jersey, NJ

Anticipated Start Date: 7/14/2025

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 6+ Months

Job Type: Contract - [FULL TIME (40 Hours a week)]

Pay Range: $55.72/hr-$65.58/hr

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Job Description:

The Marketing Campaign Manager will support the Business Messaging Marketing organization to develop and execute tailored integrated marketing campaigns across multiple channels. This role will be responsible for developing, executing, and measuring marketing programs that drive generation demand, market awareness, customer engagement, and expansion. The role will also actively contribute to ongoing marketing initiatives around supporting growth targets through data-driven decision-making and creative customer communication strategies.

Key Responsibilities:

Campaign Management:

• Project-manage and oversee marketing campaigns from conception to execution, ensuring timely delivery and stakeholder alignment.
• Communicate key information, milestones, and deadlines to relevant stakeholders, maintaining project plans and trackers as needed.
• Create and iterate key deliverables and tools for diverse audiences, bringing in the right stakeholders to ensure cross-team alignment.

Day-to-Day Campaign Operations:

• Collaborate with Marketing teams and cross-functional partners to ensure accuracy of business information, such as budget and campaign flight dates.
• Generate ongoing and ad-hoc reports, insights, and case studies to improve operational models and inform future campaigns.
• Multi-Channel Campaign Execution:
• Support the planning and execution of marketing initiatives across email, social, webinars, paid ads, and events.
• Develop audience segmentation and lifecycle marketing tactics, including persona mapping and campaign performance analysis.
• Track, measure, and report on campaign success, leveraging data to optimize future efforts and develop pre/post-event customer nurture and engagement strategies.

Requirements:

• At least 8-10 years of experience in B2B/enterprise marketing or consulting.
• Proven experience working in digital marketing, CRM, and marketing automation, with expertise in segmenting audiences, scheduling campaigns, and improving lead nurturing. Familiarity with Customer Intent and Marketing automation tools.
• Strong analytical and problem-solving skills with a results-oriented mindset
• Process oriented with strong project management skills
• Exceptional written communication skills (i.e. Google slides presentation and business communication)
• Motivated, collaborative, and confident self-starter who is also a natural team player and able to build relationships with diverse sets of colleagues at all management levels Requisition Details
• Ability to think, plan, prioritize, and execute on multiple projects simultaneously in an organized fashion, with careful attention to detail. Must be comfortable meeting tight deadlines for ad hoc requests.
• Thrives in and enjoys a fast-paced, entrepreneurial, self-starter environment
• Proficient in GSuite, especially Google Slides and Sheets

Story Behind the Need - Business Group & Key Projects:

Key Projects/Day-to-Day Responsibilities:

1. Customer-Specific Marketing Program

• Develop and execute a multi-channel, multi-touch marketing program tailored to specific customer segments.
• Create regular email newsletters to engage customers and promote products/services.

  2. Expansion Plans

• Plan and execute expansion of the marketing program to other countries.
• Research and implement paid media strategies to reach new audiences.

3. Project Management

• Help project manage various marketing initiatives, ensuring timely delivery and stakeholder alignment.
• Create and manage project plans, deadlines, and deliverables.

4. Cross-Functional Teamwork

• Collaborate with cross-functional teams, including marketing, sales, and product development.
• Ensure seamless communication and coordination across teams to achieve marketing goals.

5. Campaign Expansion

• Expand the scope of marketing campaigns to include additional types of campaigns, such as event marketing, content marketing, and social media marketing.

  Challenges:

• Addressing data integrity challenges that may impact marketing efforts.
• Ensuring accurate and reliable data to inform marketing decisions.

Really important - B to B marketing experience

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCForward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 239735 when responding to this ad.

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